A journey from farms and kitchens to creating soulful, purpose-driven brands.

In 2018, I officially started my business. It was a tiny side hustle that would one day grow into Humm House. My motivation? Freedom. The freedom to create, explore, and build a life and work that felt authentic.

Before Humm House, my hands were in the dirt, working on farms and in kitchens, tossing salads and feeling the pulse of nature under my fingertips. I had a degree in Conservation & Resource Studies from UC Berkeley and wanted to make a difference, but I also craved autonomy, fluidity and flexibility. Working for myself felt like the only way to honor both.

I’ve always been resourceful. Even when the fridge looks “empty,” I can whip up a feast, and I’ve learned that same creativity powers my work with brands. Humm House began small: greeting cards, healing balms, and logos for friends. There was no strategy, no branding, just curiosity and a desire to create.

And that’s where the challenges began.

I had no mentor, no guidebook, no roadmap. My family and friends didn’t work in design or creative entrepreneurship, and I didn’t know anyone in my community doing this kind of work. I had taken a few local community college classes, but that was it. Every decision felt like navigating uncharted territory. I often felt alone, unsure if I was doing things “right” or even if I could sustain this path.

But there was something about it that kept me going: this work was endlessly new. Every client, every project, every day brought a different challenge, a fresh opportunity to grow and create. I knew that if I stuck with it, I could build something meaningful, even if the path wasn’t clear.

As I grew, my portfolio grew, and I realized I loved more than just logos. I loved creating vibes, crafting entire brand worlds that wrapped a business in a visual and emotional blanket. Naturally, I gravitated toward clients in the farm, food and conservation worlds — people who were doing good in the world. Even if my hands weren’t in the dirt, I could help amplify their mission and communicate it beautifully.

For a long time, my own branding stayed minimal. I worried that being too specific would turn clients away. I hesitated, unsure of how to present myself without feeling exclusive. But after reflecting on my values, my mission, and the people I truly wanted to serve, I finally took a leap: I developed a brand strategy and visual identity that felt unapologetically like me.

And the difference has been transformative.

With clear visuals, intentional messaging and a cohesive story, I feel more confident, proud and excited than ever. My work no longer just exists — it speaks. It resonates. It attracts the people and projects that align with my energy and purpose. The anxiety of “am I reaching the right people?” has shifted to curiosity and joy: I can’t wait to find my people.

This new clarity has allowed me to focus on the brands I love to serve — soulful, purpose-driven businesses that value connection, creativity, and the common good. My branding is no longer a safety net; it’s a lighthouse, guiding the right clients to me, and helping me build meaningful relationships along the way.

Humm House now fully embraces the desert, nature, women, and brands with heart and personality. My journey taught me that aligning your work with your values, strengths, and vision isn’t just empowering — it’s magnetic. When you lean into what makes you unique, you don’t just find clients — you find your people.

Your brand deserves the same: clarity, soul, and freedom to grow.

Let's chat about your story, from early beginnings to your dreams for the future. I'm here for it all!